Hamngatan 4
211 22 Malmo, Sweden

Phone: +46 (0)40 172190

Support: +46 (0)40 172190
(C) All rights reserved 2011

Chainformation helps ICEBAR BY ICEHOTEL set the course for expansion

As a fast growing franchise acting in several geographies, ICEBAR BY ICEHOTEL was spending way too much time sending out e-mails and keeping franchisees updated by phone – while tangled up in a franchise manual that nobody would read.

Most leaders in the franchise industry will agree that expansion and growth is a strategic imperative. But they will also agree that expanding while maintaining brand consistency and communicating effectively with franchise locations is enormously difficult.

ICEBAR BY ICEHOTEL understands this challenge better than most, operating in a highly competitive market space in multiple geographies.

Recently, ICEBAR BY ICEHOTEL launched an aggressive growth plan designed to facilitate the roll-out of additional bars in a number of cities around the world. The company is eyeing strategic locations in markets such as France, Spain, Germany and the United States to complement the current six locations in the world.

ICEBAR BY ICEHOTEL became acutely aware of the need for a better way to manage day-to-day communications, provide franchise manuals, ensure brand compliance, and roll out promotions simultaneously at multiple locations in a timely manner.



Type of business: Event and experience based bar concept
Number of markets: 6


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